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PERSONAL CARE EXPO

The Shanghai International Personal Care Expo (PCE) is China's trade platform for the global personal care industry. The event is held annually in Shanghai and Guangzhou - two of China's most affluent international trade metropolises. As an innovation-driven event, PCE provides a quality platform for global personal care, cosmetics, toiletries and home care industry to engage in trade matching, industry exchange, and new product releases.


Why to attend


Facing the purchasing decision maker and bringing together national retail distribution terminals buyer, R&D personnel of finished products, international buyers and brand potential customers. The best platform for publishing new products and promoting new technologies. The perfect opportunity to publicize brand building and improve industry awareness.International and well-known brands gather together. Combining with Shanghai's geographical advantages, it is the best choice to develop skin care products and perfume market. Professional buyer organization and targeted marketing. Numerous media publicity support and VIP reception services to ensure the quality and quantity of buyers.

Why to Visit



Bringing together more than 300 exhibitors and omni-channel buyers. This is the grand event for the industry elite, is the first choice to explore the Chinese market and industry. The theme exhibition covers the whole industrial chain of personal care industry, from daily chemical brand finished products and professional products to the supply chain, as well as all upstream and downstream products and solutions. The new exhibition area of innovative raw material technology and high-end medical beauty anti-aging were unveiled to lead the industry fashion and technology trend. More than 20 professional activities were held at the same time, and experts and authorities in various fields were invited to interpret and explore the future development trend of the industry.
   
     
              
     
               

News

Industry News: AI Revolutionizing the Beauty Industry: Current Applications, Future Trends, and Challenges
Industry news: Plant-Based Ingredients Spark a Surge in Registrations: China's Ingredients
Industry news: China has a significant number of people troubled by hair loss, with the anti-hair loss care market thriving
Industry News: Rapid Development in Subcategories Such as Children's Oral Care and Water Flossers
Industry News: The maternal and infant market is struggling to 'climb up'
COUNTDOWN TO 7 DAYS: Pre registration for the 2024PCE Guangzhou Personal Care Expo has fully opened, and the highlights of the exhibition are on the rise!
Industry News: Baby and child companies compete in Southeast Asia
Industry news: Toothpaste ingredients and efficacy play a 'combination of fists', refined category search heat rise

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