Shanghai International Personal Care Innovation Expo 2026

June 15-17, 2026 | National Exhibition and Convention Center (Shanghai)

Concurrent Events:

HNC Expo

Hi & Fi Asia-China (FiA)

Propak China

Organizers:

Shanghai Yinghe Exhibition Service Co., Ltd.

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.

From June 15 to 17, 2026, the Shanghai International Personal Care Innovation Expo will make its grand debut at the National Exhibition and Convention Center (Shanghai). Guided by consumption, centered on health and driven by innovation, it will kick off the annual benchmark event of the industry. Co-hosted by Shanghai Yinghe Exhibition and Shanghai Sinoexpo Informa Markets International in a high-profile collaboration, the expo leverages both parties’ global resource layout and profound expertise accumulated in vertical sectors, deeply integrates industrial momentum, and creates a super exhibition platform featuring "domestic + international" dual-circulation linkage and "online + offline" full-scenario coverage — it not only gathers the vitality of the consumer market through large-scale layout, but also activates the innovative value of healthy personal care via precise business matching, translating healthy consumption demands into tangible commercial opportunities.

To achieve efficient coupling between the supply and demand sides amid the upgrading of healthy consumption, the expo will strategically assemble top-tier professional buyers including agents, distributors, chain beauty/medical institutions and omni-channel e-commerce platforms, building an integrated online-offline three-dimensional business network. The exhibition product matrix has been fully upgraded, focusing on popular personal care categories such as hygiene care, oral care and personal cleansing products, as well as core areas of family health care including disinfection care, wellness therapy, health equipment and household cleaning. It accurately caters to diversified healthy consumption needs with innovative products, and constructs an innovative ecosystem for the coordinated development of the entire industrial chain.

The 2026 Shanghai International Personal Care Innovation Expo sincerely invites leading global personal care enterprises and top professional buyers to gather in the Magic City (Shanghai). Let us deepen our presence in the healthy consumption track, empower industrial upgrading with innovation, and jointly draw a new blueprint for the high-quality development of the healthy personal care consumption market.

Overall Scale

Exhibition Area: 200,000+m²

Domestic & Overseas Visitors: 120,000+

Exhibitors: 2,500+

137 countries and regions

93,080 professional visitors

The PCE Personal Care Exhibition is held concurrently with HNCExpo and Hi & Fi Asia-China, ProPak China series, building a full-industry-chain trade matching platform that covers upstream raw material supply to downstream end-product output. With a total exhibition area exceeding 200,000 square meters, the event brings together more than 2,500 enterprises worldwide in 2025. Meanwhile, 93,080 professional buyers from 137 countries and regions attended the exhibition for visits and negotiations, representing a 21.2% increase compared with the previous edition. The exhibition comprehensively showcases the latest achievements and future trends in the big health sector, fully demonstrating the great vitality and unlimited potential of the health industry.

Exhibition Scope

Sanitary Care: Wet wipes & toilet paper, medical cotton textiles, menstrual care products, incontinence care products, disposable portable sanitary products, etc.

Intimate Care: Basic care products, functional care products, beauty care products and supporting auxiliary tools, etc.

Facial & Sensory Care: Eye care products, nasal care products, ear cleaning & care products, etc.

Oral Care: Daily teeth cleaning products, intelligent teeth cleaning equipment, interdental care tools, special care products for orthodontics/dentures, etc.

Personal Cleansing & Grooming: Hair care products, scalp care products, body care products, hand & foot care products, natural soothing products, innovative cleansing & grooming solutions, etc.

Maternity & Baby Care: Baby cleansing & grooming products, baby diapers, prenatal & postnatal monitoring & care products, portable maternity & baby care products, etc.

Health Preservation & Physiotherapy: Moxibustion instruments & consumables, foot bath & fumigation products, scraping & cupping tools, hot compress care products, modern health preservation equipment, etc.

Personal Wellness: Anti-aging beauty products, reproductive health products, sleep management products, immune regulation products, cardiovascular health products, intestinal management products, bone health products, etc.

Health Equipment: Blood glucose & blood pressure monitors, body fat & weight scales, smart wearables, environmental health protection equipment, etc.

Household Cleaning: Disinfection & sterilization products, kitchen & dining cleaning products, fabric cleaning products, household sterilization & descaling products, mosquito repellent & protection products, etc.

Aromatherapy & Wellness: Aromatherapy raw material products, pure plant cleansing & grooming products, natural fragrance products, scenario-based fragrance products, incense culture products, etc.

Services & Supplies: OEM/ODM services, packaging materials, production equipment, testing services and other related products, etc.

PCE2026 Opportunities

Professional Buyers

Look Here!

Global buyers flock to chinese manufacturing

Overseas visitor numbers have grown by over 35% for two consecutive years, reaching 2,431 in 2025.

The organization of PCE overseas buyers is not only managed by the overseas market team of the Chinese headquarters, but also strongly supported by local offices worldwide, including those in Thailand, the Netherlands and South Korea, which are responsible for organizing overseas buyers locally.

Here!

precise matching + industry leaders' insights: double advantages fully maximized

Omnichannel sourcing and matching sessions accurately connect supply and demand

100+ forums gather industry leaders to interpret trends and new regulations

The "TOP Omnichannel Sourcing & Matching Fair" will be held. With targeted demand research and database matching, it will improve the success rate of supply-demand coordination. Concurrent professional events will be held, including the Big Health Innovative Marketing Forum and the New Track of Directional Wellness – Natural Fragrance Industry Development Forum. Industry elites will be invited to interpret market trends and the latest industry regulations.

Here!

Overwhelming exposure across online & offline channels

Omnichannel resources pooled for synergy

Online-Offline integration empowers exhibition promotion

The organizers build momentum for the exhibition and participating enterprises through multiple online channels including industry-specific media, information flow advertising, search engine marketing (SEM), press releases, short videos, influencer exhibition tours and online live streaming. Meanwhile, they conduct comprehensive promotions via offline channels such as airport/railway station advertisements, subway station advertisements, outdoor highway billboards, building TV commercials, radio ads, and newspaper & magazine advertisements.

Here!

365-Day online matching，uninterrupted year-round

Breaking the time and geographical barriers of traditional exhibitions

Non-stop year-round supply-demand matching for long-term trade cooperation

With PCE‘s exclusive online-offline integrated model, we continue to provide year-round online trade matching services after the offline exhibition concludes, and establish an exclusive online buyer access channel.

Booth price

Standard Booth （m²） $300/m²

Raw Space （m²）  $390/m²

Contact Information of the Organizing Committee

Company: Shanghai Yinghe Exhibition Service Co., Ltd.

Address: Room 1001, Building 34, No. 258 Xinzhuan Road, Shanghai

Tel: +86-21-64512629

Email: david@yingheexpo.com

Website: www.spcexpo.com